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Fractional Chief Marketing Officer

Companies don'thire us becausemarketing is broken.Something bigger changed.

Executive marketing leadership for $3M–$50M companies, at the moments that decide their next decade.

See the eight inflection points →

The premise

Every business has a few moments that set the ceiling.

Growth stalls. A leader walks out. A buyer comes to the table. In those moments a company doesn't need more marketing activity — it needs someone who has sat in the chair before and knows which decisions compound.

Wyckoff steps in as executive marketing leadership, at the capacity the business actually needs, for exactly as long as it needs it.

Selected past clients

RESHCA HealthcareBig Rapids ProductsBroe Real Estate GroupGreen Improvements LLCRE/MAXSteelcaseUSA RugbyAmerican Cancer SocietyUniversity of MichiganMicron

Eight critical business inflection points

This is why we get the call.

Why Companies Choose Wyckoff
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Growth Has Stalled
Marketing Leadership Gap
Entering a New Market
No Marketing Function
Rebranding or Repositioning
Preparing for Sale
Merger or Acquisition
Private Equity & Venture-Backed Companies

Growth Has Stalled01

The challenge

Revenue has plateaued. The pipeline is inconsistent. Growth has lost momentum.

What's needed

A strategic reset, measurable KPIs, and a revenue-focused growth plan.

Marketing Leadership Gap02

The challenge

Your marketing leader is gone, and the team lacks senior direction.

What's needed

Immediate Fractional CMO leadership, stability, and a clear path forward.

Entering a New Market03

The challenge

You’re expanding into a new industry, geography, service, or customer segment.

What's needed

Sharp positioning, the right message, and a proven go-to-market strategy.

No Marketing Function04

The challenge

Growth has been driven by sales, relationships, and the founder—not a marketing system.

What's needed

A scalable marketing foundation aligned with sales and revenue.

Rebranding or Repositioning05

The challenge

Your company has evolved, but your brand has not.

What's needed

Stronger positioning, clearer messaging, and meaningful differentiation.

Preparing for Sale06

The challenge

You want to maximize valuation and reduce dependence on the owner.

What's needed

Predictable revenue, a compelling growth story, and stronger enterprise value.

Merger or Acquisition07

The challenge

Brands, teams, customers, and strategies must come together quickly.

What's needed

Unified messaging, aligned go-to-market strategy, and confident communication.

Private Equity & Venture-Backed Companies08

The challenge

Your portfolio company needs experienced leadership to accelerate growth and increase enterprise value.

What's needed

Executive Fractional CMO leadership, strategic alignment, and a proven value creation plan.

Since 1993

Three decades of decisions, in rooms like yours.

0Years in practice
0Vertical markets
0Countries
0Growth initiatives led

Who Is Wyckoff

Luke Wyckoff

Luke Wyckoff, Fractional Chief Marketing Officer
“Without margin, there is no mission.”

A creative operator with a finance background, placed on your executive team in a part-time capacity. What you get is an unbiased expert whose only focus is growth and profitability.

Since 1993, Wyckoff has worked across more than 20 vertical markets in 12 countries, executing marketing strategies that drive owners' equity and shareholder value. The catch: you can't hire him as a W2.

1993In practice since
20+Vertical markets
12Countries

Where Luke has guest lectured

Explore Luke's keynote work
Ferris State UniversityUniversity of FindlayUniversity of MichiganUniversity of Colorado BoulderGrand Valley State UniversityUniversity of DenverBrigham Young UniversityMetropolitan State University of Denver

Marketing exists for one reason. To create profitable growth.

Insights

Thinking from the chair.

Digital Strategies for EOS-Driven Companies

Three Things to Do Before Google Multisearch Arrives

Recessionary Times Are Redirecting the Great Resignation

The next step

Let's discuss profitable growth.

Tell us what's shifted in the business. If there's a fit, you'll hear back directly from Luke.

Every inquiry is read personally. Nothing is shared, sold, or added to a list.